This site is focused 100% of the issues surrounding CLV, or Customer Lifetime Value, the various marketing initiatives a business can embark on to increase their overall CLV, and successful strategies to reduce client attrition.

Terms like "Trip Wire," "Halo Effect," and "RFM Scoring" will be used often, so I have included a page of definitions so that those of you that are less familiar with CLV, and the metrics associated with CLV can get up to speed.

As stated above, one area that will be addressed within this site are the various marketing initiatives that a company can engage to increase their client margins, and subsequently, CLV.

Everything from strategies to decrease Customer Acquisition Costs, to ways to maximize a specific client segment, referred to as a Cohort. I will walk step-by-step through how to set-up a Discount Ladder, a phenomenal strategy used to promote any form of discount, maximizing your total return to its optimum level.

I have been asked for years to begin a site like this where I can demonstrate many of the tactics that we have been using to both reduce attrition, as well as increase client margins, and I have now created this site to do just that. If you have any questions, please be sure to ask.